Retail analytics software - foot traffic, conversion & customer flow
Retail analytics software turns your existing store cameras into a source of actionable business intelligence. Camlytics measures foot traffic, customer flow, queue lengths, and zone engagement — all processed locally on your hardware, with no video leaving the store. The result: data-driven decisions on staffing, store layout, and marketing without costly sensor installations or cloud video subscriptions.
Foot traffic counting & visitor analytics
Accurately count how many shoppers enter and exit your store throughout the day. Camlytics uses AI-based people counting with bidirectional line detection — so you always know the exact number of visitors per hour, day, or week.
Track foot traffic trends over time to identify peak hours, evaluate the impact of promotions and window displays, and optimize opening hours. All counts are available in real time through the Camlytics Service dashboard and can be exported via API or CSV.
Conversion rate tracking
Conversion rate — the share of passers-by who actually enter your store — is one of the most valuable metrics in retail. Camlytics can simultaneously count pedestrian traffic on the street outside and shoppers entering the store, giving you a real conversion rate for each camera zone.
Compare conversion rates across locations, time slots, and promotional periods to understand what drives shoppers through the door and measure the ROI of your marketing spend.
Zone engagement & customer flow
Draw virtual zones over any area of your store floor plan — entrance, promotions display, fitting rooms, checkout — and Camlytics will track how many customers visit each zone, how long they stay, and in what sequence they move through the store.
This data reveals which areas attract attention and which are overlooked, letting you optimize product placement, signage, and store layout to increase average basket size and dwell time.
Queue management & checkout optimization
Long queues at checkout are one of the top causes of abandoned purchases. Camlytics queue counting monitors queue length and average wait time in real time and can trigger alerts when a threshold is exceeded — giving staff enough time to open additional registers before customers leave.
Historical queue data helps you match staffing levels to demand, reducing both over-staffing during quiet periods and long waits during peaks.
Occupancy monitoring & capacity compliance
Track real-time occupancy across your store or individual departments with occupancy monitoring. Set capacity limits and receive instant alerts — or display live occupancy on a screen at the entrance using the embeddable Camlytics widget — to manage crowding and comply with safety regulations.
Occupancy data is also valuable for energy management: HVAC and lighting can be adjusted automatically based on actual zone occupancy rather than fixed schedules.
Shopper demographics
Go beyond counts with demographic analytics: estimate the age range and gender distribution of your visitors without storing or transmitting any biometric data. All analysis happens locally on your hardware.
Understand which customer segments are most attracted to specific promotions or store areas, and tailor your product range and visual merchandising accordingly. Demographic data can be broken down by time of day, day of week, or store zone.
Multi-store reporting & benchmarking
Manage analytics across an entire retail network from a single Camlytics Service dashboard. Compare foot traffic, conversion rates, and queue times between locations to identify top performers, spot underperforming stores early, and roll out best practices chain-wide.
All data is accessible via the REST API, so you can feed it directly into your existing BI tools, POS systems, or retail management platforms.
Privacy-first retail analytics
Unlike cloud video analytics vendors, Camlytics never uploads customer footage to external servers. Video is processed on-site; only anonymous event data reaches the cloud portal. This keeps you compliant with GDPR and avoids the reputational risk of storing shoppers' images with a third party.
See the on-premise AI analytics page for a detailed comparison with cloud-based alternatives.
Pricing Downloads Dashboard demo
Related solutions
Explore the individual analytics capabilities that power retail intelligence with Camlytics:
- People counting solution - accurate visitor counts with 96% accuracy
- Queue counting - monitor checkout queue length and wait times
- Occupancy monitoring - real-time store capacity tracking
- Demographics - age and gender analytics without biometric data storage
- On-premise & private AI - all video processed locally, GDPR-compliant
Frequently Asked Questions
Yes. Camlytics works with any IP camera, CCTV system, or NVR - there is no requirement for a specific brand, resolution, or lens type. If your cameras already provide a clear view of store entrances, aisles, and checkout areas, no new hardware installation is needed.
Camlytics Service can measure foot traffic (entries and exits), conversion rate (passers-by vs. shoppers entering), zone dwell time and engagement, queue length and wait time, real-time store occupancy, and shopper demographics (estimated age range and gender). All metrics are available in the Camlytics Service dashboard and via REST API.
Camlytics Service delivers up to 96% counting accuracy in standard retail lighting conditions. Accuracy is highest when the entrance camera has a top-down or near-overhead angle, ensuring shoppers do not overlap significantly in the frame. The AI engine handles varying lighting, crowd density, and different clothing types.
No. All video is processed locally on your in-store hardware and is never uploaded to any external server. Only anonymous numeric events - counts, occupancy values, queue lengths - are sent to the Camlytics Service cloud portal. No images, video clips, or biometric data leave your premises.
Yes. The Camlytics Service dashboard supports multiple sites in a single account. You can view foot traffic, conversion rates, and queue data per location, compare performance across stores, and export aggregated reports via API or CSV for use in your own BI tools.
Camlytics has been on the market since 2015 and has been deployed across thousands of retail stores, shopping malls, and commercial facilities worldwide. It is actively developed and maintained, with regular updates improving people counting accuracy, queue detection, and demographic analytics capabilities.